Adidas AG (ADSd)

Adidas AG is a sportswear company that designs footwear, apparel, and accessories for performance and everyday use. The brand’s approach is straightforward: blend sport heritage with modern materials and deliver it through channels that keep sizing, fit, and care simple to understand. Collections evolve in steady cycles so consumers recognise shapes and ranges even as details move forward. Wholesale partners and owned stores work from a common playbook, and digital platforms present the same guidance so returns and exchanges remain calm. Product stories focus on how items feel and function, not just how they look, which helps athletes and casual users choose with confidence. Within consumer discretionary, Adidas connects design studios and factories with a retail system built for repeat visits, turning style into a routine rather than a gamble.